Antecedents of Pro-Environmental Behaviors
نویسندگان
چکیده
Green consumption such as buying green food, purchasing eco-label products, recycled or zero-wasted shopping is becoming more common in developing countries. The paper, using value theory, identity theory and self-regulation aims to develop validate an integrative theoretical model that explain consumer willingness pay purchase behavior. A cross-sectional survey with PLS-SEM analysis of 279 individual consumers Dalat, Vietnam, reports 14 15 hypotheses are empirically supported. findings affirm the influence orientation (egoistic, altruistic biospheric value), on (self-efficacy outcome expectation) through environmental identity. This also one first, mediating role between behavior, provide a new lens value–identity-self-regulation insightful alternative both traditional perspective value–belief-norm emerging value-identity-norm determining pro-environmental
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ژورنال
عنوان ژورنال: International Journal of Asian Business and Information Management
سال: 2022
ISSN: ['1947-9638', '1947-9646']
DOI: https://doi.org/10.4018/ijabim.297848